Troy Real Estate Brokerage, Thrive Realty Co., Builds Its Own App and AI-Powered Performance Partner to Keep Agents in the Conversation
Ask AVA (Agent Virtual Assistant), located within the Thrive Application
TROY, Mich. (Oct. 19, 2026)– Thrive Realty Co., an independent, training-first real estate brokerage with its Headquarters in Troy, Michigan, has built its own app for its real estate agents. The Thrive App was built in-house and is owned outright by Thrive. It puts live MLS data in an agent's hand while they're with a buyer or seller, and it includes AVA, Thrive's AI-powered performance partner, which helps agents prepare for important conversations before they happen. The MLS tools are live for Thrive's Realtor Partners in Metro Detroit with Realcomp MLS data.
When a buyer at a showing wants to see similar homes or know what a payment might look like, the agent pulls MLS data in seconds, brings up alternative homes to tour, compares them right there and estimates the monthly payment on the spot, adjusting price, down payment, interest rate and loan term while the client watches. Property details include photos, specs, HOA fees, the property's tax record, schools, listing and sale history, showing details and disclosures, with a PDF the agent can share. Clients don't log in. They get the answers through their agent, in the room and in the reports the agent sends.
Property Details Tool, located within the Thrive Application
"A buyer asks, 'What else is out there like this?' or 'What would my payment be?' Our agents don't say 'Let me get back to you.' They pull it up in seconds, right there together. The technology gets the answer fast. The agent still leads the conversation," said Jessica Woodbeck, Founder and CEO of Thrive Realty Co.
Before an appointment, agents prepare with AVA by voice or text: a listing appointment, a low offer, a referral ask or an expired listing call. For a seller objection, AVA asks clarifying questions first, then suggests clear language. AVA also builds a branded comparative market analysis from MLS comps, including for homes never listed in the MLS. Its six areas are Industry Support, Objection Handling, Scripts, Coaching and Mindset, Business Planning and Personality Intelligence. An agent's private AVA coaching is never shared with leadership.
"AVA doesn't replace the agent. It gets the agent ready. Our Realtor Partners walk into important conversations prepared, and then they do what software can't. They listen, read the room and take care of people," Woodbeck said.
Thrive built the app with a developer and Tony Dombrowski, Thrive's VP of Operations. Thrive is now moving its team communication into the app as well, with channels, direct messages and group chats replacing Slack.
Live Map Tool, located within the Thrive Application
"My favorite way to use AVA is in between showings. Typically I will ask her about an address and get all of the details that I can glance over before a showing. It's so convenient when on the go, and I leverage this tool consistently." - Collin Shopshear, Realtor Partner, Thrive Realty Co., Detroit
"From helping prepare CMAs and accessing MLS information to brainstorming strategies and role-playing client conversations, AVA is like having another resource available whenever you need it. She's built around the knowledge and experience of our brokerage. It's not just generic AI advice." - Jennifer Hemstrom, Realtor Partner, Thrive Realty Co.
The app sits on top of training, not in place of it. Every Thrive Realtor partner completes 20 training credits a year in contracts, negotiation, systems and competency, more than three times Michigan's state requirement. AVA is built into that training, including Thrive's Performance Under Pressure course, where agents build their own AVA prompts for weekly priorities.
Woodbeck trains agents, sales teams and leaders on the language they use under pressure, and that shaped how the app was built: AI for the preparation, live data for the answer, and a prepared person in front of the client.
Agents who want to see how Thrive works can visit thriverealtyco.com/join or call Justin Woodbeck, Owner and Broker, at (248) 514-1774.
MLS Q&A Tool, located within the Thrive Application
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Thrive Realty Co.'s own app for its real estate agents, built in-house and owned outright by Thrive.
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It pulls MLS data in seconds, finds alternative homes to tour, compares them, shows the property's tax record and estimates the monthly payment on the spot.
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AVA is Thrive's AI-powered performance partner. It helps agents prepare for important conversations before they happen and builds branded CMAs from MLS comps.
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No. Agents use it with their clients. Clients get the answers through their agent.
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Realcomp MLS data, for Thrive's Metro Detroit agents.
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An independent, training-first real estate brokerage with its Headquarters in Troy, Michigan, serving Metro Detroit and Northeast Ohio.
About Thrive Realty Co.
Thrive Realty Co. is an independent, training-first real estate brokerage founded in 2020 by Jessica Woodbeck and Justin Woodbeck. The company serves buyers, sellers and investors across Metro Detroit and Northeast Ohio from its Headquarters at 880 West Long Lake Road, Suite 175, Troy, MI 48098, and its Northeast Ohio office at 3725 Cleveland Massillon Road, Norton, OH 44203. Every Thrive agent trains all year in contracts, negotiation and client care. Agents also work with AVA, Thrive's AI-powered performance partner, to prepare for every conversation. Learn more at thriverealtyco.com or call (248) 256-5046.
Media contact
Tina Kalaj
Director of Operations, Thrive Realty Co.
(248) 256-5046
tina@thriverealtyco.com
